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The GMRE logo must have proper optical kerning, refined weight, and defined clear space, as well as well delineated placement in relation to other content all help to make it recognizable at all sizes and in all contexts.
The GMRE logo is organized by a set of primary (1) logo lockups and sub-variants (A-D). For example, Logo 1B is the second variation (B) of the primary logo (1). The primary (1) logo should ALWAYS be used first.
Each GMRE logo lockup consists of a “Standard” version and a “Knockout” version. The Knockout version should be used exclusively on black backgrounds. All other usage must be approved by the GMRE Marketing Team. The logo incorporates a lockup of a symbol, “the triangle,” and the wordmark “GMRE”.
Logo 1A is the preferred GMRE logo version. The balance of logo and text provides optimal balance and legibility. Pantone 347C Green should be used for all color accents.
Logo 1B is the Knockout logo exclusively for use on black backgrounds. Pantone 347C Green should be used for all color accents.
Usage of this logo outside of GMRE is subject to approval by the GMRE Marketing Team.
The GMRE logo must always be produced from the Official GMRE Logo Package and cannot be recreated under any circumstances.
Download the most current colors from the Official GMRE Branding Package.
Our logo is based on simple lines. It is carefully constructed to maintain ownable characteristics while allowing for perfect legibility at any size, on any application.
Clearspace around the logo is equal to the cap height of the G.
Shown here are the primary GMRE 1-color logo lockups which consist of a “Standard” version and a “Knockout” version. The knockout version should be used exclusively on black backgrounds.
All usage of the 1-color logo lockups must be approved by the GMRE Marketing Team. There are no exceptions.
The GMRE logos must never appear on any type of visual materials smaller than 200 pixels wide.
This applies to all primary and secondary versions of the logo. At this size, the legibility and visual integrity of the wordmark is maintained.
When the display size of the horizontal lockup is LESS THAN 200 pixels, the logo must be approved by the GMRE Marketing team. At this size, the legibility and visual integrity of the logo is compromised.
All usage of the 1-color logo lockups must be approved by the GMRE Marketing Team. There are no exceptions.
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