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The imagery we use to represent GMRE is a reflection of who we are. It is critical for our photography to be consistent with our brand and brand messaging.
Our photography should embody our brand essence and communicate our capabilities and values while also highlighting the higher standards we deliver through our services.
Additionally, our photography should feel inviting, real, and showcase our ability to understand and relate to both the customer and the End-User.
NOTE: All photographs, purchased or created as part of a photoshoot, must be approved by the GMRE Marketing Team prior to production, digital posting or delivery to external vendors.
This is a rough breakdown of the types of shots that should be captured when creating a shot list for a shoot.
When product is included it should take up 20% or less of the space of the total composition.
Hero shots focus on the main person or product from the story and are shot in context, not in studio.
These are abstract images that supplement the overall story. The goal is to provide an alternative viewpoint to expand on the main story.
We focus on the capabilities our customers gain with our services
Things to avoid: