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The GMRE Inc. colors take advantage of our existing strong—and globally positive—association with green.
A shift to more white and a manageable range of distinctive secondary and tertiary colors, lets our premium green continue to work for us while letting us embrace a lighter feel. We also have a distinctive gray to add tight focus on important elements.
Download the most current colors from the Official GMRE Inc. Branding Package.
The GMRE Inc. primary colors are “GMRE Green” (Pantone 347C), Pantone 421C Grey, Black and White. Pantone 347C Green should always be the dominant color, while Pantone 421C Grey and Black should be used as accent colors for the brand. White plays an important role as a simplifying backdrop for brand elements.
This secondary color palette is intended to provide the GMRE Inc. brand with coordinating colors for graphics, icons, charts and color coding. These secondary colors must never over-power the primary brand color palette, and should only be used as accents to brand materials.
Usage of ALL secondary colors must be approved by the GMRE Inc. Marketing Team. There are no exceptions.
To achieve the appropriate color balance, the GMRE Inc. dominant color is Pantone 347C Green. Pure Black is an important accent color for the brand. Use of white space is key as part of the GMRE Inc. brand, especially in cases of extended copy or complex information.
Pure Black should be used for body copy and content and in some cases of legibility can be set in Pantone 444C. If a dark background is needed, Pure Black should be used with the secondary option of PMS 7480C.
Pantone 347C should never be used as a background color on its own.
The secondary palette is primarily used as accents for tone on tone treatments or replacement of specific primary colors.